Privacy Policy

At Atlas Electronics Wholesale, we value your privacy and are committed to handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with us. It also sets out your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Atlas Electronics Wholesale is a UK-based distributor of electronic goods. For the purposes of data protection legislation, Atlas Electronics Wholesale is the data controller of your personal information.

2. Information We Collect

We may collect personal information when you place an order, contact us, or use our website. This may include your name, contact details, business and payment information, order history, communication records, and technical data such as website usage and analytics.

3. How We Use Your Information

We use your personal data to provide and improve our services. This includes processing and fulfilling orders, managing customer accounts, responding to enquiries, providing support, and ensuring compliance with legal and regulatory obligations. We may also analyse usage trends to enhance our website and customer experience. With your consent, we may send you relevant updates or marketing communications.

4. Legal Grounds for Processing

We process your information only where permitted by law. The main legal bases are:

• Contractual necessity, where we need your data to provide goods or services you have requested.

• Legal obligation, where we must comply with applicable laws.

• Legitimate interests, where processing helps us operate and improve our business in a balanced way that respects your rights.

• Consent, where you have explicitly agreed to receive marketing or optional services.

5. Sharing Your Information

We do not sell your personal data. However, we may share limited information with trusted service providers such as payment processors, delivery partners, IT and website providers, and, where required, legal or regulatory authorities. All third parties are required to handle your data securely and lawfully.

6. Data Security

We apply appropriate technical and organisational measures to keep your personal information safe from unauthorised access, misuse, or loss. Access to personal data is restricted to authorised staff and service providers only.

7. Your Rights

You have a number of rights in relation to your personal data, including the right to access, correct, or delete your information; to restrict or object to certain processing; to withdraw consent (where processing is based on consent); and to lodge a complaint with the UK Information Commissioner’s Office (ICO). To exercise your rights, please contact us using the details provided below.

8. Data Retention

We keep your personal data only for as long as necessary to meet the purposes set out in this Privacy Policy, or as required by law. Once data is no longer needed, it will be securely deleted or anonymised.